Stage 02 of 06
Price
How a number is arrived at, and why it is not on the wall. A number is set, not discovered.
- 05 Why the Price Is Not on the Wall Discretion as a market mechanism rather than a snobbery. What the practice protects, who it advantages, and what has changed as fairs published price ranges.
- 06 How a First Price Gets Set Size, medium, career stage and the prices of comparable work. Why an early price is a decision about the next ten years, not this year.
- 07 The Reserve The number below which a work does not sell, in both primary and auction contexts. What it protects and what it signals.
- 08 Primary and Secondary Are Different Markets The first sale and every sale after it — different actors, different information, different risks — and why the artist usually sees nothing from the second.