20-21intartfair.com
A register of the primary market
How art actually gets sold

The order of operations — the site is filed this way

09
Booth

What a Booth Costs and What It Is For

A stand at a major fair costs more than most galleries' annual rent, and is rarely justified by sales made in the aisle. What it actually buys: visibility to a few dozen people who matter.

Read entry 09
Colorful paintings and a floral "love" sign displayed at an outdoor art vendor booth
A stand is quoted by the square metre; everything that turns it into a room is quoted separately.Photo: Craig Adderley / Pexels

Galleries we work with

Desks in the trade

One from each stage

The register follows a work from the studio to somebody's wall. These are the entries that open each stage.

The register

Twenty-four entries, filed by the stage of the transaction they belong to — not by artist, period or medium. Follow one object from the studio to somebody's wall.