Stage 03 of 06
Booth
What a stand costs and what it is for. Four days of access, rented by the square metre.
- 09 What a Booth Costs and What It Is For A stand at a major fair costs more than most galleries' annual rent, and is rarely justified by sales made in the aisle. What it actually buys: visibility to a few dozen people who matter.
- 10 Hanging a Booth Three walls and four days to make an argument. Sequencing, sightlines and what gets left in the crate.
- 11 The Calendar Is the Strategy Which fairs, in what order, and what a year of them does to a small gallery's cash position.
- 12 Who Actually Buys at a Fair The composition of the room, and why the first hours matter more than the rest of the week.
The other stages
Agreement
What a consignment actually is.
4 entriesPrice
How a number is arrived at, and why it is not on the wall.
4 entriesStorage
Where most art actually is.
4 entriesEstate
The market for the dead, which is a different market.
4 entriesTerms
Ex works, nail to nail, temporary admission, reserve.
4 entries